The #StandWithOwners social campaign was borne from TELUS Business’ goal to show their support for Canada's small business owners. What better way to do it than leveraging the expansive reach of TELUS’ network to tell the owners’ stories (aka free advertising)?
We were the lucky storytellers.
We had the pleasure of capturing the owners' entrepreneurial grit and achievements, while inspiring all Canadians to support their local economy.
The outcome:
What began as a small business booster during the pandemic blossomed into a years-long, award-winning campaign that is still running today with unprecedented engagement numbers—and a client who is “over-the-moon” happy knowing they’re making a direct impact on the lives of small business owners across the country.