Product Launch

PepsiCo was looking for a simple way to let everyone know their beloved, portion-friendly Pepsi Mini was available in a new pack size.

We named the PICK-ME-UP-PACK and told the story of its potential; the playful nod to the can’s stature in the headline reveals that life’s big moments can unexpectedly bubble up from something as small as a can of Mini Pepsi.

The outcome:
A positive spin on portion control is no easy feat, and this one left a sweet taste in everyone’s mouth. It led to our team winning the business for PepsiCo’s Canadian POS and social media campaigns.

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