Online radio and video programatic campaign
Online radio and video programatic campaign
Embedded Files
Panasonic’s beloved Technics brand wanted to promote their new True Wireless Earbuds through a radio ad and video programmatic campaign, with a focus on Spotify.
We ideated the concept, played the creative director, art director, copywriter, and video editor roles to develop the concept and build out the messaging from the insight that some things can’t be explained; they simply need to be experienced.
The outcome:
Now, people get it, to the tune of over 1.5 million listeners; the ad hit 10x Spotify's internal benchmarks. Music to the clients' ears and ours.
Page updated
Google Sites
Report abuse