Ride for Heart
Ride for Heart
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As title sponsor for the Heart & Stroke Ride for Heart, Manulife wanted to help people understand the power of their hearts, especially when they're connected. Â
We ideated the experience and penned the lines living with it. Participants pedaled stationary bikes to generate power for 3D printers creating anatomically correct human hearts.
The outcome:
Our client had big heart for this one. Participants learned, grew, and engaged with a vital message that brought a whole new meaning to two feet and a heartbeat.
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